About Kloud Virtual Concepts

Kloud Virtual Concepts is a vertically integrated, multi-brand cloud kitchen and virtual restaurant company. We design, own and operate delivery-only restaurant brands from shared kitchen infrastructure in Amman, Jordan, and we operate The Food Court, a virtual food court where customers order from several of our brands in one cart and receive one delivery.

Key facts

Founded: December 2021, Amman, Jordan
Founder: Moe Bseiso, Founder & CEO
Model: Multi-brand cloud kitchen; 100% portfolio-owned; franchise-ready
Portfolio: 26 virtual brands, and growing
Individual restaurant brands: 22
Multi-brand concepts: The Food Court, The Breakfast Court, Chef's Choice, Krave by Kloud
Flagship: The Food Court, a virtual food court
Operating base: Rabieh, Amman, Jordan
Expansion focus: High-density delivery markets across the MENA region

What "vertically integrated" means at Kloud

We don't license other people's brands or rent kitchen space to third-party restaurants. Each brand is created in-house, and we handle the whole chain ourselves: concept and identity, recipe development, purchasing, kitchen operations, packaging, aggregator and marketing management, and customer service. That control is what lets one team run many brands consistently.

Founder

Moe Bseiso, Founder & CEO

Moe Bseiso is the Founder and CEO of Kloud Virtual Concepts. He has more than 25 years of experience in hospitality and food and beverage, including executive roles with the international hotel groups Starwood and IHG, several CEO positions at regional F&B companies, and management of international franchise brands including Fauchon Paris, Burger & Lobster and Ruby Tuesday.

He founded Kloud in Amman in December 2021 to apply that experience to a delivery-first model. Starting with a single burger brand, he has built the company into a growing portfolio of 26 virtual brands run from shared kitchen infrastructure, including The Food Court virtual food court. He leads Kloud's strategy, brand development and expansion across the MENA region.

How we grew

2021: Launched Burger Bombs, our first brand.
2022: Added 6 new brands, including The Food Court, the region’s first virtual food court, reaching 7.
2023: 12 brands across burgers, Asian, Mediterranean and breakfast.
2024: 18 brands.
2025: 23 brands.
2026: Launched Krave by Kloud, JAJ and Mandi Express, taking the portfolio to 26 virtual brands, and growing.

What's next

We're preparing the model for expansion into high-density delivery markets across the MENA region.