WELCOME TO
Founded in 2021 by hospitality veteran Moe Bseiso, Kloud Virtual Concepts is Jordan’s largest portfolio-owned cloud kitchen operator, built to redefine how people experience food delivery. What began with a single burger brand has grown into a portfolio of 24 specialized virtual restaurants — and counting — combining variety, quality, and efficiency under one roof.
Unlike traditional models, Kloud is fully vertically integrated. Every brand in the portfolio is created, owned, and operated in-house. From concept design and recipe development to kitchen operations, logistics, and customer service, Kloud manages the entire value chain. This ensures unmatched quality, consistency, and innovation, while enabling sustainable growth.
The portfolio includes both stand-alone brands, each with its own dedicated menu and identity, and The Food Court, the flagship concept. The Food Court is Jordan’s first and most recognized virtual food court, where customers can mix and match from multiple cuisines in a single cart — one kitchen, one delivery, one love.
Kloud’s mission is to make upscale, globally inspired dishes accessible to everyone through efficient delivery, operational excellence, and continuous innovation.
The Food Court is our flagship brand, bringing together 21 distinct restaurant offerings under one unified ordering experience.
Customers can mix and match cuisines in a single delivery, solving the problem of varied preferences while maximizing operational efficiency and brand reach.
Every brand exists as a standalone restaurant on all major aggregator platforms and Kloud’s own web-based ordering site, while also being available collectively under the flagship brand, The Food Court.
.png)
.jpg)
.png)
Kloud Concepts was designed for operational sustainability — not just in packaging, but in how we build and run each brand.
Waste is one of the biggest threats to profitability and quality in the restaurant industry. Traditional operations often suffer from overstocking, inconsistent prep, and unused inventory — all of which eat into margins and compromise freshness.
We’ve engineered our system to avoid that.
-
Cross-Utilized Ingredients: Most of our brands share a common box of ingredients. This reduces overordering, simplifies inventory, and keeps waste to a minimum.
-
Smaller Footprint: No dining rooms, no unused space — just purpose-built kitchens that run lean.
-
Lean Supply Chain: We prep in bulk across brands and use centralized ordering to reduce spoilage and excess.
-
Evolving Packaging: Our packaging is continuously optimized for durability, efficiency, and lower environmental impact.
By eliminating waste from the inside out, we protect both our margins and our food quality — at scale.
Yes, We Cater!
Let us take care of the food while you plan the event! Mix and match your guests' favorite cuisines for your special occasion.
Our Growth Story
2021
Launched with Burger Bombs, the first virtual brand.
2022
Introduced The Food Court, pioneering the mix-and-match delivery model in Jordan with 6 brands.
2023
Expanded to 12 specialized brands spanning burgers, Asian, Mediterranean, and breakfast.
2024
Grew to 18 virtual restaurant brands, optimizing systems for speed, scale, and consistency.
2025
Reached 23 brands, strengthening vertical integration and expanding regional reach while setting new standards for the cloud kitchen industry.
2026
Stay tuned much more coming soon...
Follow us @thefoodcourtjo
